KFC App Growth - UX/UI -Reward Sharing, Long-Term Habit Forming Travelex B2B and B2C Saas Digital Transformation Wingback E-Commerce (Start-up) - UX/UI -Conversion Rate Optimisation Website Redesign Guardian App Navigation Growth and Monetisation - UX/UI - Ideation Workshop and Redesign The Publishers Association - Membership Digital Transformation Saga Travel - Ideation Workshop and Information Architecture